Alpha23 is a songwriter and expert in the fields of business development, content creation, brand/content marketing & product sales. While in college at Georgia State University, he worked at LaFace Records, under Billy Woodruff, in the music video department; followed by an independent contract with Def Jam South, focused on guerrilla marketing & street promotions. He then went on to spend 15 successful years in Corporate leadership developing talent in sales & marketing.

After making the bold decision to leave his high-paying Corporate America career to pursue his dream of founding a marketing agency, Abdul dedicated his time & energy to the music & entertainment industry. He did this first as an artist in order to study, learn & use many of the new marketing tools available to musicians but, most importantly, as the Founder & CEO of ADAM 4 Artists. 

As the leader of A4A, he has one simple mission and that's to become the #1 marketing agency supporting musicians. Together with his team, he has already helped numerous artists gain millions of combined streams, views, sales and fans.